{"id":33,"date":"2026-08-27T21:30:00","date_gmt":"2026-08-27T21:30:00","guid":{"rendered":"http:\/\/matchthemes.com\/demowp\/lawyers\/?post_type=mt_practice_areas&#038;p=33"},"modified":"2026-10-07T19:57:03","modified_gmt":"2026-10-07T19:57:03","slug":"estrategia-de-marketing","status":"publish","type":"mt_practice_areas","link":"https:\/\/mariosouto.com.br\/en\/practice-items\/estrategia-de-marketing\/","title":{"rendered":"Marketing Strategy"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"33\" class=\"elementor elementor-33\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f146de2 e-flex e-con-boxed e-con e-parent\" data-id=\"f146de2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2ab4c914 e-con-full e-flex e-con e-child\" data-id=\"2ab4c914\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8911123 elementor-widget elementor-widget-heading\" data-id=\"8911123\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing Strategy<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39da0bf1 e-con-full e-flex e-con e-child\" data-id=\"39da0bf1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38643b93 elementor-widget elementor-widget-heading\" data-id=\"38643b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Marketing strategy and planning to turn business objectives into priorities, actions, and measurable results.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59aa0deb e-con-full e-flex e-con e-child\" data-id=\"59aa0deb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"e-image-base e-default-img e-1beefb1-3039450\" data-interaction-id=\"1beefb1\" id=\"7529\" src=\"https:\/\/mariosouto.com.br\/wp-content\/uploads\/2026\/10\/estrategia-de-marketing-mario-souto.webp\" width=\"1024\" height=\"1536\" srcset=\"https:\/\/mariosouto.com.br\/wp-content\/uploads\/2026\/10\/estrategia-de-marketing-mario-souto.webp 1024w, https:\/\/mariosouto.com.br\/wp-content\/uploads\/2026\/10\/estrategia-de-marketing-mario-souto-200x300.webp 200w, https:\/\/mariosouto.com.br\/wp-content\/uploads\/2026\/10\/estrategia-de-marketing-mario-souto-683x1024.webp 683w, https:\/\/mariosouto.com.br\/wp-content\/uploads\/2026\/10\/estrategia-de-marketing-mario-souto-768x1152.webp 768w\" alt=\"Colagem conceitual sobre estrat\u00e9gia de marketing, planejamento e posicionamento\"\/>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17c5f15 e-flex e-con-boxed e-con e-parent\" data-id=\"17c5f15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a55c4a2 e-flex e-con-boxed e-con e-child\" data-id=\"a55c4a2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1503c0f e-con-full e-flex e-con e-child\" data-id=\"1503c0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b35c36f elementor-widget elementor-widget-heading\" data-id=\"b35c36f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Marketing Strategy?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dd486e elementor-widget elementor-widget-text-editor\" data-id=\"1dd486e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer\" dir=\"auto\" data-start=\"38\" data-end=\"237\">Marketing Strategy is the process of defining <strong data-start=\"86\" data-end=\"237\">how marketing can contribute to business objectives, which audiences and opportunities to prioritize, and where to focus efforts and investments.<\/strong><\/p><p dir=\"auto\" data-start=\"239\" data-end=\"424\">A solid plan connects <strong data-start=\"260\" data-end=\"339\">market <a href=\"https:\/\/mariosouto.com.br\/en\/practice-items\/branding\/\" target=\"_blank\" rel=\"noopener\">positioning,<\/a>audience, channels, communication, acquisition, and metrics<\/strong> around one common direction \u2014 preventing isolated initiatives from becoming priorities without clear criteria.<\/p><p dir=\"auto\" data-start=\"426\" data-end=\"593\" data-is-last-node=\"\" data-is-only-node=\"\">My work is to turn <strong data-start=\"453\" data-end=\"520\">business objectives into a structured marketing strategy,<\/strong>with priorities, initiatives, indicators, and a clear execution plan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42ce535 e-con-full e-flex e-con e-child\" data-id=\"42ce535\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7169e8b elementor-widget elementor-widget-heading\" data-id=\"7169e8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your company has marketing initiatives. But does it have a strategy?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6042549 elementor-widget elementor-widget-text-editor\" data-id=\"6042549\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer translation-block\" dir=\"auto\" data-start=\"39\" data-end=\"250\">Many companies are already investing in marketing without a plan that connects their initiatives to business objectives. There are campaigns, social media, content, media, and suppliers \u2014 but there is no clear direction to organize <strong data-start=\"276\" data-end=\"318\">decisions, investments, and priorities.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c24b25 e-con-full e-flex e-con e-child\" data-id=\"8c24b25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-736c54b e-con e-atomic-element e-flexbox-base e-default-div e-736c54b-64fa965\" data-id=\"736c54b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"736c54b\">\n    \t\t<div class=\"elementor-element elementor-element-fef2349 elementor-widget elementor-widget-text-editor\" data-id=\"fef2349\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><strong data-start=\"363\" data-end=\"395\">Marketing without direction<\/strong><br data-start=\"395\" data-end=\"398\">Different initiatives are moving forward, but there is no common strategy guiding what should be prioritized.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-dd3da92 e-con e-atomic-element e-flexbox-base e-default-div e-dd3da92-5da7dc2\" data-id=\"dd3da92\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"dd3da92\">\n    \t\t<div class=\"elementor-element elementor-element-a982754 elementor-widget elementor-widget-text-editor\" data-id=\"a982754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><strong>Investments without priorities<\/strong><br>Budget, team, and suppliers are allocated across initiatives without enough clarity about impact and expected return.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-0552624 e-con e-atomic-element e-flexbox-base e-default-div e-0552624-851d538\" data-id=\"0552624\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"0552624\">\n    \t\t<div class=\"elementor-element elementor-element-6c3e974 elementor-widget elementor-widget-text-editor\" data-id=\"6c3e974\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><strong>Marketing disconnected from the business<\/strong><br>Activities are happening, but their contribution to growth, revenue, and other business objectives is not clearly defined.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-304c8a5 e-con e-atomic-element e-flexbox-base e-default-div e-304c8a5-fa7ff79\" data-id=\"304c8a5\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"304c8a5\">\n    \t\t<div class=\"elementor-element elementor-element-788b27c elementor-widget elementor-widget-text-editor\" data-id=\"788b27c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><strong>Decisions without enough data<\/strong><br>Channels and campaigns are selected without clear diagnostics, indicators, or criteria to determine what should continue, change, or stop.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce49576 e-con-full e-flex e-con e-child\" data-id=\"ce49576\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-153da8d elementor-widget elementor-widget-heading\" data-id=\"153da8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From diagnosis to action plan.<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d39d49 e-con-full e-flex e-con e-child\" data-id=\"4d39d49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7bc340d e-con e-atomic-element e-flexbox-base e-default-div e-7bc340d-2cb937a\" data-id=\"7bc340d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"7bc340d\">\n    \t\t<div class=\"elementor-element elementor-element-e39853c elementor-widget elementor-widget-heading\" data-id=\"e39853c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40cfc29 elementor-widget elementor-widget-heading\" data-id=\"40cfc29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Diagnosis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-68d70e3-bd98675 e-paragraph-base e-default-p\" data-interaction-id=\"68d70e3\">Analysis of the business, market, competition, audience, channels, results, and current marketing structure.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-d1ec6ae e-con e-atomic-element e-flexbox-base e-default-div e-d1ec6ae-993762e\" data-id=\"d1ec6ae\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"d1ec6ae\">\n    \t\t<div class=\"elementor-element elementor-element-9855ca0 elementor-widget elementor-widget-heading\" data-id=\"9855ca0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55bce7d elementor-widget elementor-widget-heading\" data-id=\"55bce7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Direction<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-af71c3f-48ec1c1 e-paragraph-base e-default-p\" data-interaction-id=\"af71c3f\">Definition of objectives, priority audiences, positioning, value proposition, and strategic opportunities.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-68971c8 e-con e-atomic-element e-flexbox-base e-default-div e-68971c8-521d306\" data-id=\"68971c8\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"68971c8\">\n    \t\t<div class=\"elementor-element elementor-element-ad54938 elementor-widget elementor-widget-heading\" data-id=\"ad54938\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06b2bb3 elementor-widget elementor-widget-heading\" data-id=\"06b2bb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Planning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-99ec83a-4110a41 e-paragraph-base e-default-p\" data-interaction-id=\"99ec83a\">Organization of channels, initiatives, campaigns, content, acquisition, budget, and priorities into an integrated plan.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-ddee5c0 e-con e-atomic-element e-flexbox-base e-default-div e-ddee5c0-e0244fa\" data-id=\"ddee5c0\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ddee5c0\">\n    \t\t<div class=\"elementor-element elementor-element-b3b705b elementor-widget elementor-widget-heading\" data-id=\"b3b705b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d35dbbd elementor-widget elementor-widget-heading\" data-id=\"d35dbbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Measurement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-781dcc6-b52f3a2 e-paragraph-base e-default-p\" data-interaction-id=\"781dcc6\">Definition of goals, KPIs, and criteria to track results, identify opportunities, and adjust the strategy.<\/p>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf96657 e-con-full e-flex e-con e-child\" data-id=\"cf96657\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7d2f06 elementor-widget elementor-widget-heading\" data-id=\"e7d2f06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What we can build together.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca82ae2 elementor-widget elementor-widget-text-editor\" data-id=\"ca82ae2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer translation-block\" dir=\"auto\" data-start=\"584\" data-end=\"910\"><strong>A comprehensive marketing strategy grounded in your business needs and designed to move from planning to execution.<\/strong><\/p><p>The work can range from diagnosis and objective-setting to audience definition, positioning, channels, acquisition, content, budget, performance indicators, and an implementation roadmap.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec72e75 e-con e-atomic-element e-flexbox-base e-default-div e-ec72e75-4cc1ab1\" data-id=\"ec72e75\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ec72e75\">\n    \t\t<div class=\"elementor-element elementor-element-57a03b9 elementor-widget elementor-widget-heading\" data-id=\"57a03b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing Diagnosis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-5e70229-fae0245 e-paragraph-base e-default-p\" data-interaction-id=\"5e70229\">Analysis of the current scenario, results, channels, processes, resources, and key opportunities.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-364cca4 e-con e-atomic-element e-flexbox-base e-default-div e-364cca4-2157c71\" data-id=\"364cca4\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"364cca4\">\n    \t\t<div class=\"elementor-element elementor-element-b197032 elementor-widget elementor-widget-heading\" data-id=\"b197032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strategic Marketing Planning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-d215fa7-b31e307 e-paragraph-base e-default-p\" data-interaction-id=\"d215fa7\">Definition of the strategic direction, objectives, priorities, and choices that will guide marketing activities.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-cd5906b e-con e-atomic-element e-flexbox-base e-default-div e-cd5906b-ed56e7d\" data-id=\"cd5906b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"cd5906b\">\n    \t\t<div class=\"elementor-element elementor-element-0010c31 elementor-widget elementor-widget-heading\" data-id=\"0010c31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing Plan<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-d9b5a73-a65c00f e-paragraph-base e-default-p\" data-interaction-id=\"d9b5a73\">Translation of the strategy into actions, channels, owners, timeline, budget, and performance indicators.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-e39b612 e-con e-atomic-element e-flexbox-base e-default-div e-e39b612-cecbe7a\" data-id=\"e39b612\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e39b612\">\n    \t\t<div class=\"elementor-element elementor-element-980e3b8 elementor-widget elementor-widget-heading\" data-id=\"980e3b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Market &amp; Competitive Analysis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-4e1b68c-7636a11 e-paragraph-base e-default-p\" data-interaction-id=\"4e1b68c\">Mapping of the competitive environment, trends, references, and opportunities for differentiation.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-1bbc124 e-con e-atomic-element e-flexbox-base e-default-div e-1bbc124-8a00f67\" data-id=\"1bbc124\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1bbc124\">\n    \t\t<div class=\"elementor-element elementor-element-61ef565 elementor-widget elementor-widget-heading\" data-id=\"61ef565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Segmentation &amp; Target Audience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-635fd48-15e1cc4 e-paragraph-base e-default-p\" data-interaction-id=\"635fd48\">Definition and prioritization of the audiences most relevant to the business objectives.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5e6341b e-con e-atomic-element e-flexbox-base e-default-div e-5e6341b-335473d\" data-id=\"5e6341b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5e6341b\">\n    \t\t<div class=\"elementor-element elementor-element-6d8c5d0 elementor-widget elementor-widget-heading\" data-id=\"6d8c5d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Positioning &amp; Value Proposition<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-e70df1b-fa1e123 e-paragraph-base e-default-p\" data-interaction-id=\"e70df1b\">Direction on how the company should compete, create relevance, and communicate its value.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-72985fd e-con e-atomic-element e-flexbox-base e-default-div e-72985fd-976b8d9\" data-id=\"72985fd\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"72985fd\">\n    \t\t<div class=\"elementor-element elementor-element-815c689 elementor-widget elementor-widget-heading\" data-id=\"815c689\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Customer Journey<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-2188eca-139eb51 e-paragraph-base e-default-p\" data-interaction-id=\"2188eca\">Mapping of the key touchpoints, needs, and opportunities throughout the customer\u2019s decision-making process.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-1ec6b91 e-con e-atomic-element e-flexbox-base e-default-div e-1ec6b91-878a4dd\" data-id=\"1ec6b91\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"1ec6b91\">\n    \t\t<div class=\"elementor-element elementor-element-50c5a07 elementor-widget elementor-widget-heading\" data-id=\"50c5a07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Channel Strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-e23c46b-cd31719 e-paragraph-base e-default-p\" data-interaction-id=\"e23c46b\">Definition of the role of digital, content, social media, CRM, email, SEO, sales, and other channels.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-d5bbefe e-con e-atomic-element e-flexbox-base e-default-div e-d5bbefe-3c0f4d7\" data-id=\"d5bbefe\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"d5bbefe\">\n    \t\t<div class=\"elementor-element elementor-element-2e6da91 elementor-widget elementor-widget-heading\" data-id=\"2e6da91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Growth &amp; Acquisition Strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-479fecb-a1194f8 e-paragraph-base e-default-p\" data-interaction-id=\"479fecb\">Definition of priorities to reach target markets, attract relevant audiences, develop opportunities, and support business objectives.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-b958951 e-con e-atomic-element e-flexbox-base e-default-div e-b958951-a0479ae\" data-id=\"b958951\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"b958951\">\n    \t\t<div class=\"elementor-element elementor-element-a61cded elementor-widget elementor-widget-heading\" data-id=\"a61cded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Content &amp; Communication Strategy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-73995fc-363f11f e-paragraph-base e-default-p\" data-interaction-id=\"73995fc\">Direction for themes, messages, formats, and channels aligned with marketing objectives.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-aecec4c e-con e-atomic-element e-flexbox-base e-default-div e-aecec4c-1d65599\" data-id=\"aecec4c\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"aecec4c\">\n    \t\t<div class=\"elementor-element elementor-element-8ed10b7 elementor-widget elementor-widget-heading\" data-id=\"8ed10b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Budget &amp; Prioritization<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-397161e-6917c34 e-paragraph-base e-default-p\" data-interaction-id=\"397161e\">Allocation of resources according to objectives, expected impact, and execution capacity.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5d28d6d e-con e-atomic-element e-flexbox-base e-default-div e-5d28d6d-55c6a7f\" data-id=\"5d28d6d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5d28d6d\">\n    \t\t<div class=\"elementor-element elementor-element-d6947ec elementor-widget elementor-widget-heading\" data-id=\"d6947ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Performance Indicators &amp; Strategic Measurement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-d28e4d8-597f7f3 e-paragraph-base e-default-p\" data-interaction-id=\"d28e4d8\">Definition of metrics and indicators needed to track objectives, guide decisions, and evaluate results.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-abb5fab e-con e-atomic-element e-flexbox-base e-default-div e-abb5fab-6d842d5\" data-id=\"abb5fab\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"abb5fab\">\n    \t\t<div class=\"elementor-element elementor-element-6a34998 elementor-widget elementor-widget-heading\" data-id=\"6a34998\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marketing Roadmap<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-1be637c-6f45e6b e-paragraph-base e-default-p\" data-interaction-id=\"1be637c\">Organization of priorities into stages, creating a clear sequence for implementation.<\/p>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffd8f77 e-con-full e-flex e-con e-child\" data-id=\"ffd8f77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c645bf0 elementor-widget elementor-widget-heading\" data-id=\"c645bf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Who is marketing strategy consulting for?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8244b63 elementor-widget elementor-widget-text-editor\" data-id=\"8244b63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"PDq2pG_selectionAnchorContainer translation-block\" dir=\"auto\" data-start=\"38\" data-end=\"237\">This consulting service is designed for companies that need to <strong>organize their marketing initiatives, define priorities, and align investments with business objectives.<\/strong> It is also valuable during periods of growth, changing market conditions, or when multiple initiatives are underway without clear strategic direction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59b70e4 e-con-full e-flex e-con e-child\" data-id=\"59b70e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e225abf elementor-widget elementor-widget-heading\" data-id=\"e225abf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing doesn\u2019t start with a campaign. It starts with a clear direction.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1038344 elementor-widget elementor-widget-text-editor\" data-id=\"1038344\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">A clear strategy aligns <strong>business objectives, market understanding, target audiences, positioning, channels, investment, and execution<\/strong> around a shared direction.<\/p><p class=\"translation-block\">Beyond defining actions, a solid marketing plan establishes <strong>priorities, decision-making criteria, and performance metrics<\/strong> \u2014 clarifying what to do, why to do it, where to invest, and how to measure results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5677cc e-con-full e-flex e-con e-child\" data-id=\"e5677cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d1fea6 elementor-widget elementor-widget-heading\" data-id=\"1d1fea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Other services<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-921c0ed elementor-widget elementor-widget-shortcode\" data-id=\"921c0ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"sidebar widget_recent_entries\"><ul><li><a href=\"https:\/\/mariosouto.com.br\/en\/practice-items\/estrategia-de-marketing\/\">Marketing Strategy<\/a><\/li><li><a href=\"https:\/\/mariosouto.com.br\/en\/practice-items\/branding\/\">Branding<\/a><\/li><li><a href=\"https:\/\/mariosouto.com.br\/en\/practice-items\/marketing-digital\/\">Digital Marketing<\/a><\/li><li><a href=\"https:\/\/mariosouto.com.br\/en\/practice-items\/geracao-de-demanda\/\">Demand Generation<\/a><\/li><li><a href=\"https:\/\/mariosouto.com.br\/en\/practice-items\/estruturacao-de-marketing\/\">Marketing Operations<\/a><\/li><li><a href=\"https:\/\/mariosouto.com.br\/en\/practice-items\/go-to-market-lancamentos\/\">Go-to-Market &amp; Launches<\/a><\/li><li><a href=\"https:\/\/mariosouto.com.br\/en\/practice-items\/presenca-digital-e-commerce\/\">Digital Presence &amp;<br>E-commerce<\/a><\/li><li><a href=\"https:\/\/mariosouto.com.br\/en\/practice-items\/campanhas-implementacao\/\">Campaigns &amp; Implementation<\/a><\/li><\/ul><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Diagnosis, planning, and strategic direction to turn business goals into clear, actionable and effective marketing priorities.<\/p>","protected":false},"featured_media":0,"template":"elementor_header_footer","section":[],"class_list":["post-33","mt_practice_areas","type-mt_practice_areas","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrat\u00e9gia de Marketing | Consultoria | Mario Souto<\/title>\n<meta name=\"description\" content=\"Consultoria em Estrat\u00e9gia de Marketing para definir prioridades, posicionamento, canais, aquisi\u00e7\u00e3o e indicadores e transformar objetivos em um plano de a\u00e7\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mariosouto.com.br\/en\/practice-items\/estrategia-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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