{"id":5283,"date":"2026-09-22T23:59:47","date_gmt":"2026-09-22T23:59:47","guid":{"rendered":"https:\/\/mariosouto.com.br\/?page_id=5283"},"modified":"2026-10-28T14:16:13","modified_gmt":"2026-10-28T14:16:13","slug":"sobre","status":"publish","type":"page","link":"https:\/\/mariosouto.com.br\/en\/sobre\/","title":{"rendered":"About"},"content":{"rendered":"
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Strategy, creativity, and execution have never been separate things.<\/a><\/h1>\t\t\t\t<\/div>\n\t\t
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My career in marketing has been built at the intersection of strategy, branding, digital, and execution. Today, I turn that experience into marketing strategies that make business sense and work in the real world.<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t\"Mario\t<\/a>\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\tA career built by doing.\n\t<\/a><\/h2>\n\t\t\t\t\t

\n\t\tThroughout my career, I learned marketing by working across different sides of the process: strategy, branding, digital, content, technology, and execution. These experiences taught me to see the bigger picture, connect disciplines, and turn ideas into real projects.\n\t<\/a><\/p>\n\t\t\n<\/div>\n

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\n\t\tMarketing doesn\u2019t happen
in silos.\n\t<\/a><\/h2>\n\t\t\t\t\t

\n\t\tBrand, communication, content, media, technology, and experience are all part of the same business. Working across these different areas shaped an integrated view of marketing, connecting decisions, people, and channels around a common goal.\n\t<\/a><\/p>\n\t\t\n<\/div>\n

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Ideas need a voice, too.<\/h2>\n\t\t\t\t\t

\n\t\tStrategy only creates value when it can be understood, shared, and put into motion. Presenting projects, leading conversations, and turning complex ideas into clear messages have always been part of how I work.\n\t<\/a><\/p>\n\t\t\n<\/div>\n

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\n\t\tDifferent experiences broaden your perspective.\n\t<\/a><\/h2>\n\t\t\t\t
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Throughout my career, I\u2019ve worked across different industries, contexts, and challenges. From established companies to emerging ventures, each experience broadened my perspective and reinforced one belief: There is no one-size-fits-all strategy for every business context.<\/strong><\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n

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\n \t\t\t\"Mario\t<\/a>\t\t\t\t
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Havaianas<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n

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Som Livre<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n

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ABF Expo<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n

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\n\t\tHow I approach marketing in practice.\n\t<\/a><\/h2>\n\t\t\t\t\t

\n\t\tMarketing is not guesswork.<\/strong> Before thinking about channels or campaigns, I focus on understanding the business, analyzing data and insights, and identifying the context and what truly needs to change. That\u2019s where clearer decisions, more relevant ideas, and marketing that creates real value begin.\n\t<\/a><\/p>\n\t\t\n<\/div>\n\t\t\t\n

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\n\t\t1 \u2014 Understand before executing\n\t<\/a><\/h3>\n\t\t\t\t\t

\n\t\tGood answers start with the right questions and lead to clearer decisions.\n\t<\/a><\/p>\n\t\t\n<\/div>\n

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\n\t\t2 \u2014 Connect strategy and creativity\n\t<\/a><\/h3>\n\t\t\t\t\t

\n\t\tIdeas become stronger when they have direction, purpose, and room to grow.\n\t<\/a><\/p>\n\t\t\n<\/div>\n

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\n\t\t3 \u2014 Make it happen\n\t<\/a><\/h3>\n\t\t\t\t\t

\n\t\tStrategy only creates value when it moves from plan to action and delivers results.\n\t<\/a><\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n

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\n\t\tContinuous learning is part of the job.\n\t<\/a><\/h2>\n\t\t\t\t\t

\n\t\tMarketing is constantly changing. Behaviors, technologies, channels, and the way brands are built continue to evolve, and my perspective needs to evolve with them. Studying, observing, and questioning have always been part of how I work.\n\t<\/a><\/p>\n\t\t\n<\/div>\n

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\n\t\tEducation that informs my work.\n\t<\/a><\/h2>\n\t\t\t\t\t

\n\t\tMy education reflects a career built across Marketing, Branding, Digital, and Design, combining strategic foundations, business perspective, and creative expertise.\n\t<\/a><\/p>\n\t\t\n<\/div>\n\t\t\t\n

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\n\t\tWeb Design Technical Program\n\t<\/a><\/h3>\n\t\t\t\t\t

\n\t\tSOS Educa\u00e7\u00e3o Profissional \u00b7 2013\n\t<\/a><\/p>\n\t\t\n<\/div>\n

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\n\t\tBachelor\u2019s Degree in Marketing\n\t<\/a><\/h3>\n\t\t\t\t\t

\n\t\tUniversidade Est\u00e1cio de S\u00e1 \u00b7 2013\n\t<\/a><\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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\n\t\tMBA in Digital Marketing\n\t<\/a><\/h3>\n\t\t\t\t\t

\n\t\tUniversidade Veiga de Almeida & The University of Texas \u00b7 2015\n\t<\/a><\/p>\n\t\t\n<\/div>\n

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\n\t\tPostgraduate Degree in Branding\n\t<\/a><\/h3>\n\t\t\t\t\t

\n\t\tUniversidade Anhembi Morumbi \u00b7 2024\n\t<\/a><\/p>\n\t\t\n<\/div>\n\n<\/div>\n

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\n\t\tCertifications in Digital Marketing, Branding, Growth, Inbound Marketing, Content Marketing, SEO, Google, CRM, UX, AI, agile methodologies, and leadership.\n\t<\/a><\/h3>\n\t\t\t\t\t

\n\t\tView education and certifications on LinkedIn \u2192\n\t<\/a><\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Estrat\u00e9gia, criatividade e execu\u00e7\u00e3o nunca foram coisas separadas. Minha trajet\u00f3ria no Marketing foi constru\u00edda conectando estrat\u00e9gia, branding, digital e execu\u00e7\u00e3o. Hoje, transformo esse repert\u00f3rio em estrat\u00e9gias de marketing que fazem sentido para o neg\u00f3cio e acontecem na pr\u00e1tica. Uma trajet\u00f3ria…<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5283","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nMario Souto | Especialista em Marketing, Branding e Digital<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a Mario Souto, especialista em Marketing, Branding e Estrat\u00e9gia Digital, com experi\u00eancia em estrat\u00e9gia, posicionamento, neg\u00f3cios e marcas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mariosouto.com.br\/en\/sobre\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sobre Mario Souto | Marketing, Branding e 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