{"id":999,"date":"2025-07-21T14:54:00","date_gmt":"2025-07-21T14:54:00","guid":{"rendered":"http:\/\/matchthemes.com\/demowp\/lawyers\/?page_id=8"},"modified":"2026-10-14T16:07:44","modified_gmt":"2026-10-14T16:07:44","slug":"blog","status":"publish","type":"page","link":"https:\/\/mariosouto.com.br\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"999\" class=\"elementor elementor-999\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49ded418 e-flex e-con-boxed e-con e-parent\" data-id=\"49ded418\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-13c7bd20 e-con-full e-flex e-con e-child\" data-id=\"13c7bd20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ee76de5 elementor-widget elementor-widget-heading\" data-id=\"5ee76de5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing and Branding in Perspective.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<p class=\"e-0c15777-0048542 e-paragraph-base e-default-p\" data-interaction-id=\"0c15777\">Insights, ideas, and experiences on marketing strategy, brand building, positioning, digital marketing, and demand generation.<\/p>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-759e3cba e-con-full e-flex e-con e-child\" data-id=\"759e3cba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"e-image-base e-default-img e-5a5e7662-91a3ebf\" data-interaction-id=\"5a5e7662\" id=\"7561\" src=\"https:\/\/mariosouto.com.br\/wp-content\/uploads\/2026\/10\/marketing-branding-blog-mario-souto.webp\" width=\"1024\" height=\"1536\" srcset=\"https:\/\/mariosouto.com.br\/wp-content\/uploads\/2026\/10\/marketing-branding-blog-mario-souto.webp 1024w, https:\/\/mariosouto.com.br\/wp-content\/uploads\/2026\/10\/marketing-branding-blog-mario-souto-200x300.webp 200w, https:\/\/mariosouto.com.br\/wp-content\/uploads\/2026\/10\/marketing-branding-blog-mario-souto-683x1024.webp 683w, https:\/\/mariosouto.com.br\/wp-content\/uploads\/2026\/10\/marketing-branding-blog-mario-souto-768x1152.webp 768w\" alt=\"Colagem editorial sobre marketing, branding, estrat\u00e9gia e transforma\u00e7\u00e3o digital\"\/>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-550eb6f e-flex e-con-boxed e-con e-parent\" data-id=\"550eb6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3896826 elementor-widget elementor-widget-html\" data-id=\"3896826\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\r\n(function () {\r\n\r\n    function adicionarAutor() {\r\n        document.querySelectorAll('.short_blog_3cols .blog-item').forEach(function(card) {\r\n\r\n            const meta = card.querySelector('.blog-date');\r\n\r\n            if (meta && !meta.querySelector('.ms-blog-author')) {\r\n\r\n                const author = document.createElement('li');\r\n\r\n                author.className = 'ms-blog-author';\r\n\r\n                author.innerHTML =\r\n                    'Escrito por <a href=\"https:\/\/www.linkedin.com\/in\/mariosouto\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mario Souto<\/a>';\r\n\r\n                meta.appendChild(author);\r\n            }\r\n        });\r\n    }\r\n\r\n    adicionarAutor();\r\n\r\n    setTimeout(adicionarAutor, 500);\r\n    setTimeout(adicionarAutor, 1500);\r\n\r\n})();\r\n<\/script>\r\n\r\n<style>\r\n\r\n\/* ==================================================\r\n   BLOG | AUTOR DOS ARTIGOS\r\n   ================================================== *\/\r\n\r\n.short_blog_3cols .blog-date {\r\n    display: flex;\r\n    align-items: flex-end;\r\n    flex-wrap: wrap;\r\n    gap: 8px;\r\n}\r\n\r\n.short_blog_3cols .blog-date .ms-blog-author {\r\n    background: none !important;\r\n    padding: 0 !important;\r\n    margin-left: -10px !important;\r\n    border: 0 !important;\r\n\r\n    font-family: \"helvetica-neue-lt-pro\", sans-serif;\r\n    font-size: 12px;\r\n    font-weight: 400;\r\n    line-height: 1;\r\n    color: #888888;\r\n    text-transform: none;\r\n}\r\n\r\n.short_blog_3cols .blog-date .ms-blog-author a {\r\n    color: #666666 !important;\r\n    text-decoration: underline;\r\n    text-decoration-thickness: 1px;\r\n    text-underline-offset: 3px;\r\n\r\n    transition: color 0.2s ease;\r\n}\r\n\r\n.short_blog_3cols .blog-date .ms-blog-author a:hover {\r\n    color: #FF00C8 !important;\r\n}\r\n\r\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4add85f elementor-widget elementor-widget-shortcode\" data-id=\"4add85f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"short_blog_3cols\"><div class=\"row\"><div class=\"col-md-4\"><article class=\"blog-item blog-item-2col-grid blog-item-3col-grid\"><a href=\"https:\/\/mariosouto.com.br\/en\/2026\/10\/29\/prioridades-no-marketing\/\"><div class=\"post-image\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/mariosouto.com.br\/wp-content\/uploads\/2026\/10\/prioridades-marketing-demandas-urgentes-mario-souto-600x400.webp\" class=\"img-fluid img-featured wp-post-image\" alt=\"O que priorizar no marketing quando tudo parece urgente?\" \/><\/div><\/a><ul class=\"blog-date\"><li class=\"meta-date\">October 29, 2026<\/li><li class=\"meta-categ\"> <a href=\"https:\/\/mariosouto.com.br\/en\/category\/estrategia-marketing-negocios\/\">STRATEGY &amp; BUSINESS<\/a><\/li><\/ul><div class=\"post-holder\"><h2 class=\"blog-title\"><a href=\"https:\/\/mariosouto.com.br\/en\/2026\/10\/29\/prioridades-no-marketing\/\">What to prioritize in marketing when everything seems urgent?<\/a><\/h2><div class=\"article-excerpt\">When everything is urgent, marketing loses focus. Learn how to set priorities, manage requests from other departments, and organize your team to deliver results without losing sight of strategy.<\/div><\/div><\/article><\/div><div class=\"col-md-4\"><article class=\"blog-item blog-item-2col-grid blog-item-3col-grid\"><a href=\"https:\/\/mariosouto.com.br\/en\/2026\/10\/28\/tupan-beverages-branding-empreendedorismo\/\"><div class=\"post-image\"><img decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/mariosouto.com.br\/wp-content\/uploads\/2026\/10\/tupan-beverages-branding-empreendedorismo-mario-souto-consultor-sorocaba-600x400.webp\" class=\"img-fluid img-featured wp-post-image\" alt=\"Como constru\u00edmos a Tupan: branding, empreendedorismo e prop\u00f3sito\" \/><\/div><\/a><ul class=\"blog-date\"><li class=\"meta-date\">October 28, 2026<\/li><li class=\"meta-categ\"> <a href=\"https:\/\/mariosouto.com.br\/en\/category\/estrategia-marketing-negocios\/\">STRATEGY &amp; BUSINESS<\/a><\/li><\/ul><div class=\"post-holder\"><h2 class=\"blog-title\"><a href=\"https:\/\/mariosouto.com.br\/en\/2026\/10\/28\/tupan-beverages-branding-empreendedorismo\/\">How we built Tupan: branding, entrepreneurship, and purpose<\/a><\/h2><div class=\"article-excerpt\">From creating the brand to building a sustainable startup in the United States. I share the challenges, decisions, and lessons learned throughout my journey as Co-founder and CMO of Tupan Beverages.<\/div><\/div><\/article><\/div><div class=\"col-md-4\"><article class=\"blog-item blog-item-2col-grid blog-item-3col-grid\"><a href=\"https:\/\/mariosouto.com.br\/en\/2026\/10\/27\/departamento-de-marketing-interno\/\"><div class=\"post-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/mariosouto.com.br\/wp-content\/uploads\/2026\/10\/departamento-de-marketing-interno-mario-souto-consultoria-sorocaba-600x400.webp\" class=\"img-fluid img-featured wp-post-image\" alt=\"Sua empresa precisa de um departamento de marketing interno?\" \/><\/div><\/a><ul class=\"blog-date\"><li class=\"meta-date\">October 27, 2026<\/li><li class=\"meta-categ\"> <a href=\"https:\/\/mariosouto.com.br\/en\/category\/estrategia-marketing-negocios\/\">STRATEGY &amp; BUSINESS<\/a><\/li><\/ul><div class=\"post-holder\"><h2 class=\"blog-title\"><a href=\"https:\/\/mariosouto.com.br\/en\/2026\/10\/27\/departamento-de-marketing-interno\/\">Does your company need an in-house marketing department?<\/a><\/h2><div class=\"article-excerpt\">In-house team, agency, consultancy, or hybrid model? Understand which marketing structure makes the most sense for your company\u2019s current stage and needs.<\/div><\/div><\/article><\/div><div class=\"col-md-4\"><article class=\"blog-item blog-item-2col-grid blog-item-3col-grid\"><a href=\"https:\/\/mariosouto.com.br\/en\/2026\/10\/22\/como-se-diferenciar-da-concorrencia\/\"><div class=\"post-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/mariosouto.com.br\/wp-content\/uploads\/2026\/10\/como-se-diferenciar-da-concorrencia-600x400.webp\" class=\"img-fluid img-featured wp-post-image\" alt=\"Como diferenciar sua empresa quando os concorrentes parecem oferecer a mesma coisa?\" \/><\/div><\/a><ul class=\"blog-date\"><li class=\"meta-date\">October 22, 2026<\/li><li class=\"meta-categ\"> <a href=\"https:\/\/mariosouto.com.br\/en\/category\/estrategia-marketing-negocios\/\">STRATEGY &amp; BUSINESS<\/a><\/li><\/ul><div class=\"post-holder\"><h2 class=\"blog-title\"><a href=\"https:\/\/mariosouto.com.br\/en\/2026\/10\/22\/como-se-diferenciar-da-concorrencia\/\">How to differentiate your company when competitors seem to offer the same thing<\/a><\/h2><div class=\"article-excerpt\">When competitors seem to offer the same thing, lowering prices or communicating more may not solve the problem. Learn how to build meaningful differentiation in the market.<\/div><\/div><\/article><\/div><div class=\"col-md-4\"><article class=\"blog-item blog-item-2col-grid blog-item-3col-grid\"><a href=\"https:\/\/mariosouto.com.br\/en\/2026\/10\/21\/como-saber-se-marketing-esta-funcionando\/\"><div class=\"post-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/mariosouto.com.br\/wp-content\/uploads\/2026\/10\/como-saber-se-marketing-esta-funcionando-sorocaba-600x400.webp\" class=\"img-fluid img-featured wp-post-image\" alt=\"Como saber se o marketing da sua empresa est\u00e1 funcionando?\" \/><\/div><\/a><ul class=\"blog-date\"><li class=\"meta-date\">October 21, 2026<\/li><li class=\"meta-categ\"> <a href=\"https:\/\/mariosouto.com.br\/en\/category\/estrategia-marketing-negocios\/\">STRATEGY &amp; BUSINESS<\/a><\/li><\/ul><div class=\"post-holder\"><h2 class=\"blog-title\"><a href=\"https:\/\/mariosouto.com.br\/en\/2026\/10\/21\/como-saber-se-marketing-esta-funcionando\/\">How to Know If Your Company\u2019s Marketing Is Working<\/a><\/h2><div class=\"article-excerpt\">Your company invests in marketing but isn\u2019t sure whether it\u2019s working? Learn which metrics really matter and how to evaluate results beyond likes, clicks, and followers.<\/div><\/div><\/article><\/div><div class=\"col-md-4\"><article class=\"blog-item blog-item-2col-grid blog-item-3col-grid\"><a href=\"https:\/\/mariosouto.com.br\/en\/2026\/10\/20\/empresa-precisa-de-rebranding\/\"><div class=\"post-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/mariosouto.com.br\/wp-content\/uploads\/2026\/10\/como-saber-se-empresa-precisa-de-rebranding-mario-souto-consultoria-600x400.webp\" class=\"img-fluid img-featured wp-post-image\" alt=\"Como saber se sua empresa precisa de um rebranding?\" \/><\/div><\/a><ul class=\"blog-date\"><li class=\"meta-date\">October 20, 2026<\/li><li class=\"meta-categ\"> <a href=\"https:\/\/mariosouto.com.br\/en\/category\/estrategia-marketing-negocios\/\">STRATEGY &amp; BUSINESS<\/a><\/li><\/ul><div class=\"post-holder\"><h2 class=\"blog-title\"><a href=\"https:\/\/mariosouto.com.br\/en\/2026\/10\/20\/empresa-precisa-de-rebranding\/\">How to Know If Your Company Needs a Rebrand<\/a><\/h2><div class=\"article-excerpt\">Rebranding goes far beyond changing a logo. Learn which signs indicate that your company needs to rethink its positioning, identity, and how it is perceived by the market.<\/div><\/div><\/article><\/div><div class=\"col-md-4\"><article class=\"blog-item blog-item-2col-grid blog-item-3col-grid\"><a href=\"https:\/\/mariosouto.com.br\/en\/2026\/10\/12\/agencia-ou-consultoria-de-marketing\/\"><div class=\"post-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/mariosouto.com.br\/wp-content\/uploads\/2026\/10\/agencia-ou-consultoria-de-marketing.webp-600x400.webp\" class=\"img-fluid img-featured wp-post-image\" alt=\"Sua empresa precisa de uma ag\u00eancia de marketing ou de uma estrat\u00e9gia?\" \/><\/div><\/a><ul class=\"blog-date\"><li class=\"meta-date\">October 12, 2026<\/li><li class=\"meta-categ\"> <a href=\"https:\/\/mariosouto.com.br\/en\/category\/estrategia-marketing-negocios\/\">STRATEGY &amp; BUSINESS<\/a><\/li><\/ul><div class=\"post-holder\"><h2 class=\"blog-title\"><a href=\"https:\/\/mariosouto.com.br\/en\/2026\/10\/12\/agencia-ou-consultoria-de-marketing\/\">Does Your Company Need a Marketing Agency or a Strategy?<\/a><\/h2><div class=\"article-excerpt\">Marketing agency or marketing consulting? Before hiring, understand where the real problem lies in your business and discover which approach makes the most sense for turning strategy into results.<\/div><\/div><\/article><\/div><div class=\"col-md-4\"><article class=\"blog-item blog-item-2col-grid blog-item-3col-grid\"><a href=\"https:\/\/mariosouto.com.br\/en\/2026\/10\/12\/quanto-investir-em-marketing\/\"><div class=\"post-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/mariosouto.com.br\/wp-content\/uploads\/2026\/10\/quanto-investir-em-marketing-sorocaba-consultoria-600x400.webp\" class=\"img-fluid img-featured wp-post-image\" alt=\"Quanto uma empresa deve investir em marketing?\" \/><\/div><\/a><ul class=\"blog-date\"><li class=\"meta-date\">October 12, 2026<\/li><li class=\"meta-categ\"> <a href=\"https:\/\/mariosouto.com.br\/en\/category\/estrategia-marketing-negocios\/\">STRATEGY &amp; BUSINESS<\/a><\/li><\/ul><div class=\"post-holder\"><h2 class=\"blog-title\"><a href=\"https:\/\/mariosouto.com.br\/en\/2026\/10\/12\/quanto-investir-em-marketing\/\">How Much Should a Company Invest in Marketing?<\/a><\/h2><div class=\"article-excerpt\">How much should a company invest in marketing? Learn how to define a budget based on revenue, goals, profit margins, and business priorities.<\/div><\/div><\/article><\/div><div class=\"col-md-4\"><article class=\"blog-item blog-item-2col-grid blog-item-3col-grid\"><a href=\"https:\/\/mariosouto.com.br\/en\/2026\/10\/12\/investe-em-marketing-mas-nao-tem-resultados\/\"><div class=\"post-image\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/mariosouto.com.br\/wp-content\/uploads\/2026\/10\/empresas-investem-em-marketing-mas-nao-crescem-sorocaba-600x400.webp\" class=\"img-fluid img-featured wp-post-image\" alt=\"Por que algumas empresas investem em marketing e n\u00e3o conseguem crescer?\" \/><\/div><\/a><ul class=\"blog-date\"><li class=\"meta-date\">October 12, 2026<\/li><li class=\"meta-categ\"> <a href=\"https:\/\/mariosouto.com.br\/en\/category\/estrategia-marketing-negocios\/\">STRATEGY &amp; BUSINESS<\/a><\/li><\/ul><div class=\"post-holder\"><h2 class=\"blog-title\"><a href=\"https:\/\/mariosouto.com.br\/en\/2026\/10\/12\/investe-em-marketing-mas-nao-tem-resultados\/\">Why Do Some Companies Invest in Marketing but Fail to Grow?<\/a><\/h2><div class=\"article-excerpt\">Your company invests in marketing but fails to grow? The problem may not be the budget, but the strategy, positioning, offer, or sales process.<\/div><\/div><\/article><\/div><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Marketing e Branding em perspectiva. An\u00e1lises, ideias e experi\u00eancias sobre estrat\u00e9gia de marketing, constru\u00e7\u00e3o de marcas, posicionamento, marketing digital e gera\u00e7\u00e3o de demanda.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-999","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog de Marketing, Branding e Estrat\u00e9gia Digital | Mario Souto<\/title>\n<meta name=\"description\" content=\"Artigos sobre Marketing, Branding e Estrat\u00e9gia Digital, com an\u00e1lises, ideias e pr\u00e1ticas para marcas, neg\u00f3cios e profissionais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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