Archive for STRATEGY & BUSINESS

When everything is urgent, marketing loses focus. Learn how to set priorities, manage requests from other departments, and organize your team to deliver results without losing sight of strategy.

From creating the brand to building a sustainable startup in the United States. I share the challenges, decisions, and lessons learned throughout my journey as Co-founder and CMO of Tupan Beverages.

In-house team, agency, consultancy, or hybrid model? Understand which marketing structure makes the most sense for your company’s current stage and needs.

When competitors seem to offer the same thing, lowering prices or communicating more may not solve the problem. Learn how to build meaningful differentiation in the market.

Your company invests in marketing but isn’t sure whether it’s working? Learn which metrics really matter and how to evaluate results beyond likes, clicks, and followers.

Rebranding goes far beyond changing a logo. Learn which signs indicate that your company needs to rethink its positioning, identity, and how it is perceived by the market.

Marketing agency or marketing consulting? Before hiring, understand where the real problem lies in your business and discover which approach makes the most sense for turning strategy into results.

How much should a company invest in marketing? Learn how to define a budget based on revenue, goals, profit margins, and business priorities.

Your company invests in marketing but fails to grow? The problem may not be the budget, but the strategy, positioning, offer, or sales process.